“The premise of the event is to trade in your qualifying dupe product and experience lululemon’s Align Pant,” says the website. Lulu is making sure customers don’t go hold on to their fakes, which will be sent to a textile recycling company.
Similar events are planned in London, Shanghai and Seoul. The LA location was chosen strategically – it’s a center for creators and content generation. “We saw it as a really fun way to play into something that is a real part of our culture, but in a way that really puts the focus back on the original,” she said. (The #lululemondupe tag has 180 million views alone, the company said.) Lulu has been “hyper aware” of dupe culture, its Chief Brand Officer Nikki Neuburger said in an interview with CNN Business. But now “it’s a flex to have the dupe,” Northwestern marketing professor Jacqueline Babb said. One trend shows young people loudly (and ironically) shouting “DUPE!” through store windows.īefore, finding knock offs was a lowkey way to way to find affinity to a luxury brand. Call it recession-core or Gen Z’s anti-consumerism sentiments, but #dupe has amassed more than 3.5 billion views on TikTok. “Lulu who?” another said, holding up two tank tops with “literally” the exact same stitching.īecause, instead of hiding a knockoff’s true origins, it’s pretty cool to find a dupe now. Go on TikTok, and you’ll see a pair of twins wearing Aligns and a $27 Amazon dupe side-by-side (their Amazon storefront is linked in the bio). But they are also one of the most duped products on TikTok. Fans of lululemon claim the real ones are lightweight and buttery-soft. The Align Pants, which launched in 2015, have something of a cult. Bring a knock-off pair, lulu said, and they’ll swap it out for the black Align High Rise Pant 25”. This weekend, athleisure giant lululemon is hosting a dupe swap at the Century City Mall in Los Angeles. And one pricey brand is taking the trend head on by offering the real thing. The hashtag #dupe – or cheaper alternatives to household names or luxury brands, but not considered counterfeits because most don’t make an effort to fake logos – has racked up billions of views. Even dupes for the $45 Stanley water bottle exist. If a Skims bodysuit is too much, a smiling influencer will show you exactly where you can find a similar one in their Amazon storefront. Scroll through TikTok, and there’s a dupe for seemingly everything.ĭon’t want to spend $98 on lululemon leggings? Try these $27 alternatives.
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